Shopping With:
Sadie and Chris Endicott
United States
Shopping With: Sadie and Chris Endicott

Our Products

Ready for your D.O.S.E. of Happy?

Instant Gratification

In today's instant gratification world, people don't want to wait 90 days … or even 90 minutes … to feel the impact of a product. Just ask our hundreds of thousands of customers: within a few sips of drinking any of our functional beverages, so many people say they just FEEL BETTER.

Intro to CUP + CAP

Custom nutrition made simple and inexpensive


Step 1: Choose your CUP

Happy Drink

Just think how many coffee lovers you know. This is Coffee 2.0. So fun to share! Happiness. Focus. Weight loss. More energy without more caffeine. Great taste. Lower price. Or share lemonade, hot chocolate, peach tea, chai tea. We even have a new “red wine” relaxation drink. Replace a “normal” coffee or beverage and it’s FREE


Step 2: Choose your CAP

Healthy Cap

Dial in or dial up the experience with extra happiness, "happy hormones activate!" or extra energy, "productivity set to 11!". Both options add a big dose of healthy. These are health benefits you won’t find in a grocery store multi-vitamin - like antioxidants and adaptogens. Try it. Share it. See what happens. It’s that SIMPLE!

Check Out Our Unique Products

Delicious, nutritious, and filled with “Happy”

Happy Coffees

Elevate MAX®, Elevate NITRO®, Elevate Smart Coffee

Look good. Feel good.
Lose Weight. Great Taste.
Low cost. BOOM!

Happy Beverages

ZEST Lemon Lime, Vanilla Chai, Georgia Peach Tea, Hot Chocolate

Zippy & zesty. Sweet & Peachy.
Richy & chocolately.
Exotic & spicy. YUM!

Healthy Wine


Slow down. Relax. Chill.
Like wine, with no alcohol
or bitter taste. Sweet dreams.

Healthy Capsules

XanthoMax®, MAX®+ Caps

Happy and healthy.
Dial it up. Dial it in.
You get both. BIG TIME!

guaranty All of our products come with a 100% Happy Guarantee!

The science of NOOTROPICS is the "next big thing"

And we are THE LEADER in this emerging category, industry-wide.

Beyond Happy

The fast pace of communication in today's "always-on" social media world is staggering. Texts, DMs, emails, phone calls, Facebook, Instagram, the list goes on and on. Staying on top of things is getting more and more difficult … and more and more stressful! That's where natural nootropics come in. NOOTROPICS is the science of cognitive enhancement. So, whether it's happiness, intelligence, creativity, focus, memory, energy, stress reduction or self-control, our Research & Development team is working on new and exciting all-natural products that deliver the benefits that make your life better. So, the faster the world changes, the more the world needs The Happy Co.

Learn more about our start up packs!

Join Today!

Beyond Beverages

We created the natural nootropic beverage category. WE OFFER A PROPRIETARY NOOTROPIC CAPSULE CALLED XANTHOMAX as well as a healthy line of all-natural skin care products. But we aren't stopping there. Watch for more new, innovative, proprietary, instant-impact nootropic products to make your life happier. From a business perspective, you can be assured that we will continue to extend our industry lead!

Learn more about our start up packs!

Join Today!

Customers Love Us!

Our products are affordable. They are a great value, because they deliver BETTER RESULTS for a LOWER PRICE than you can find at your local coffeeshop or online! Want proof? We enroll about 8 New Customers for each new Brand Partner. And with so many new Customers, this means more stability and long-term residual income as your business grows.

Learn more about our start up packs!

Join Today!

We take our product manufacturing seriously!

Our products are exclusively manufactured at the highest quality standards in a modern, cGMP compliant, FDA registered facility with over 50 years experience.

Our product development team includes MDs, PHDs, Pharmacists, Chemists, Naturopaths, Food Scientists & Nutrition experts.

Our products are proudly manufactured in the USA.